| i) | A licensed tourist shall always be well-groomed, courteous, honest, trustworthy, dedicated and high integrity. |
| ii) | A licensed Tourist Guide shall not use abusive language or be involved in any fights or squabbles with the tourists or any person under his care or with any other person at any time in the exercise of his duty. |
| iii) | A licensed Tourist Guide shall not bad-mouth or criticise his colleagues, any establishments or organisation, the Government or its policies and campaigns or any other person in the exercise of his duty. |
| iv) | A licensed Tourist Guide shall not be involved in any conducts or acts which is prejudice to the professional image of the tourism industry in Malaysia or to the image and good name of the country. |
| v) | A licensed Tourist Guide shall always safeguard his reputation and professional image. |
| vi) | A licensed Tourist Guide shall have good public relations value, and shall maintain friendly relations and co-operation with other Tourist Guides, whether local or foreign. |
| vii) | A licensed Tourist Guide shall always try to understand the character and needs of the tourists or any persons under his care. |
| viii) | A licensed Tourist Guide shall exercise his duty with due care to ensure that the tourist or any persons under his care are not placed under untoward dangers or unnecessary risks due to his actions or omissions. |
| ix) | A licensed Tourist Guide shall not leave the tourists or any persons under his care at any time in exercise of his duty. |
| x) | A licensed Tourist Guide shall always update his information and materials on the history and cultures of the country and on government policies for the better and effective exercise of his duty. |
